Flexform

In the early 20th century the Galimberti family opened an artisan workshop to build armchairs and sofas. In 1959 brothers Romeo, Pietro and Agostino Galimberti decided to call the activity Flexform di Galimberti, marketing their products in the local area. In 1967 it became a public limited company and was transformed from an artisan workshop into an industrial firm. Collaborations began with Italian architects and creatives, many of whom destined to become the protagonists of Italian design. In 1969 Flexform entrusted the study of the brand to Pino Tovaglia, the graphic designer who designed the Pirelli brand in the same years, while designer Joe Colombo created the Tube Chair armchair, which was subsequently exhibited in the permanent collection of the Museum of Modern Art (MoMA) in New York. Also the Boomerang lounge chair, designed by Rodolfo Bonetto is part of the MoMA collection. From the 1970s Flexform began to export abroad. Participating in the Cologne Furniture Fair in Germany, it made its name on the markets of Northern Europe.