Optimizely

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Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce. The company was acquired by Episerver in October 2020 and in January 2021 Episerver announced that they were branding the combined company as "Optimizely". Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of Google. Optimizely completed the Y Combinator seed accelerator program in the winter of 2010. In November 2010, Optimizely closed a US$1.2 million funding round from angel investors. The company became cash flow positive in 2011. In May 2012 Optimizely announced that it had raised new funding from Battery Ventures, GV, and InterWest Partners. In April 2013, Optimizely raised $28 million in Series A round funding. The round was led by Benchmark, with participation from Bain Capital Ventures and Optimizely's existing investors Battery Ventures, InterWest Partners, and Google Ventures.