Alexander Nix

Alexander James Ashburner Nix (born 1 May 1975) is a British businessman best known as the former chief executive of Cambridge Analytica and a director of SCL Group. He led SCL's elections division and, in 2013, helped establish Cambridge Analytica to offer data-driven political consulting in the United States and overseas, including work during the 2016 U.S. presidential cycle and many campaigns around world. Nix came to wider public attention during the Facebook–Cambridge Analytica data scandal. In March 2018, reporting alleged that the firm had obtained Facebook user data via an academic app without adequate consent. Channel 4 News then aired undercover footage in which Nix described the company's aggressive opposition-research tactics. He was suspended as chief executive, and in May 2018 the company announced it would cease operations and enter insolvency. In 2020 Nix accepted a seven-year director-disqualification undertaking in the United Kingdom.