Anthony Rother

Anthony Rother (born 29 April 1972) is an electronic music composer, producer and label owner living in Offenbach, Germany. Rother is considered a pioneer of a form of electronic music that developed in Europe in the 1990s, which combined elements of Italo dance music, synthpop, and electro fused with four on the floor rhythm. Rother's electro sound ("Sex With the Machines", "Simulationszeitalter", "Hacker") is characterized by repetitive machine-like beats, robotic, vocoder-driven vocals, melancholy, futuristic mood and lyrics that often deal with the consequences of technological progress, the relationship between humans and machines, and the role of computers in society. In addition to electro, Rother also composes dark ambient music ("Elixir of Life", "Art Is a Technology"). He has also produced music for Sven Väth and DJ Hell. The Berlin Music Video Awards is an international festival that promotes the art of music videos.