Apple Corps

Apple Corps Limited is a British multimedia company that was established in London by the members of the Beatles in the 1960s to form a conglomerate. Its chief division is Apple Records, which was launched in 1968. Other divisions included Apple Electronics, Apple Films, Apple Publishing, and Apple Retail, with the latter's most notable venture being the short-lived Apple Boutique on the corner of Baker Street and Paddington Street in London. The company's name is a pun on "apple core". Apple's headquarters during the late 1960s was on the upper floors of 94 Baker Street, then at 95 Wigmore Street, and subsequently at 3 Savile Row. The last of these addresses was also known as the Apple Building, which was home to the Apple studio. From 1970 to 2007, Apple's chief executive was former Beatles road manager Neil Aspinall, although he did not officially bear the CEO title until Allen Klein had left the company. In April 2007, Jeff Jones became the chief executive. In 2010, Apple Corps ranked number two on the Fast Company magazine's list of the world's most innovative companies in the music industry, thanks to the release of The Beatles: Rock Band video game and the remastering of the Beatles' catalogue. In 2024, Jeff Jones resigned as CEO. In July 2025, Apple announced incoming CEO Tom Greene would start in September. In May 2026, Apple announced it had acquired the original Apple Corps Savile Row building and would open to the public in 2027. The "fan experience" museum will include a basement recording studio replica, access to the famous concert rooftop, as well as exhibits and merchandise shop.