Art Davie

Art Davie (born April 5, 1947) is a business executive and entrepreneur formerly active in Southern California advertising circles. In 1993, he created and co-produced the tournament which became the televised Ultimate Fighting Championship. In 1998, Davie, as vice-president of K-1 USA, brought the successful K-1 kickboxing franchise from Japan to Las Vegas and North American pay-per-view television. In 2003, Davie was an executive producer with Mandalay Sports Entertainment. In 2006, he became vice-president of television at Paradigm Entertainment Group. In 2014, Ascend Books published Davie's autobiography and memoir entitled, Is This Legal?: The Inside Story of the First UFC from the Man Who Created It named after a rejected offer from martial artist Chuck Norris, who asked if the UFC would be deemed legal. Sean Wheelock assisted in the book's research and writing. In November 2014, Davie was inducted into the Legends of MMA Hall of Fame, alongside Big John McCarthy, Pat Miletich, Fedor Emelianenko, and Rickson Gracie. On 5 July 2018, he was inducted into the UFC Hall of Fame in the Contributors wing.