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From Wikipedia
Machine-translated from the French article
A quality label is an information tool intended for the public, which highlights the objective characteristics and qualities of a product, a service, an environment or a procedure, whether in a BtoC (business to consumer) or BtoB (business to business) relationship. To be easily identifiable, a label may appear in widely distributed lists or be expressed through distinctive signs such as names or pictograms, as well as through tags. These elements are often protected by ministries as trademarks to prevent their misappropriation, particularly internationally.
Text: French Wikipedia, machine translation, CC BY-SA 4.0. · Image: Gro-Ellen (CC BY-SA 3.0) ·