Billund, Denmark

Billund (Danish pronunciation: [ˈpiˌlɔnˀ]) is a town in Jutland, Denmark. With a population of 7,446 (as of 1 January 2026), Billund is the second largest town in Billund Municipality, behind the municipal seat of Grindsted. It is located approximately 13 kilometers (8.1 miles) east of Grindsted and 27 kilometers (17 miles) west of Vejle. Billund is the home of the Lego Group's head office. The town's economy developed from the 1930s when the Lego factory was established. In the 1960s, Billund grew rapidly, driven by the success of the company and the opening of Billund Airport, which is the second largest airport in Denmark. Located in the town is the first Legoland theme park, Legoland Billund Resort, which opened in 1968 and attracts two million tourists per year. Other tourist attractions include Lalandia, the largest water park in Scandinavia, Wow Park, an outdoors park featuring Denmark's longest freefall slide, and an experience centre named Lego House.