Botafogo Station
Metro station in Rio de Janeiro, Brazil
Botafogo Station (Portuguese: Estação Botafogo; previously Botafogo/Coca-Cola Station) is a subway station on the Rio de Janeiro Metro that serves the neighbourhood of Botafogo in the South Zone of Rio de Janeiro. The station was renamed on 1 January 2021, from Botafogo Station to Botafogo/Coca-Cola Station, after a naming rights purchase by the Brazilian branch of The Coca-Cola Company.
Nº Q9178158 ★★★
Rare · Places
Botafogo Station
Metro station in Rio de Janeiro, Brazil
Botafogo Station (Portuguese: Estação Botafogo; previously Botafogo/Coca-Cola Station) is a subway station on the Rio de Janeiro Metro that serves the neighbourhood of Botafogo in the South Zone of Rio de Janeiro. The station was renamed on 1 January 2021, from Botafogo Station to Botafogo/Coca-Cola Station, after a naming rights purchase by the Brazilian branch of The Coca-Cola Company.
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From Wikipedia
Botafogo Station (Portuguese: Estação Botafogo; previously Botafogo/Coca-Cola Station) is a subway station on the Rio de Janeiro Metro that serves the neighbourhood of Botafogo in the South Zone of Rio de Janeiro. The station was renamed on 1 January 2021, from Botafogo Station to Botafogo/Coca-Cola Station, after a naming rights purchase by the Brazilian branch of The Coca-Cola Company. Due to the COVID-19 pandemic, Metrô Rio had been operating at a loss – in July 2020, the passenger flow was just 57% of what it had been in the same period before the pandemic, and the accumulated deficit was already at R$ 150 million. The station's naming rights sale was used as an alternate mean to generate revenue, and it was chosen for the purchase due to its proximity to Coca-Cola's headquarters, on Botafogo Beach. This change was subsequently reverted between 5 and 7 November 2022, removing the branding and restoring the station's original name.
Text: Wikipédia, CC BY-SA 4.0. · Image: Andrevruas (CC BY 3.0) ·
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