Brad Parscale

Brad Parscale (born January 3, 1976) is an American digital consultant, media executive, and political advisor. He served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien. In September 2020, he stepped away from his company and the Trump campaign. Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website." Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements. In January 2017, Parscale, along with senior Trump aide Nick Ayers, launched America First Policies, an organization to promote President Trump's agenda and White House initiatives. In 2025, Parscale was named Chief Strategy Officer of Salem Media Group. Since 2026, he has worked for the Israeli government, including through his company Clock Tower X, using various technologies to address declining support for Israel among Americans.