Brand management
Process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand and the relationships they have with it.
Nº Q453181 ★★★
Rare · Knowledge
Brand management
Process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand and the relationships they have with it.
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From Wikipedia
In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management.
Text: Wikipédia, CC BY-SA 4.0. · Image: Ian Muttoo from Mississauga, Canada (CC BY-SA 2.0) ·
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