Buick

Buick (; BYOO-ik) is a division of the American automobile manufacturer, General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobile brands and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. With the demise of Oldsmobile in 2004, Buick became the oldest surviving American automobile brand. GM positions Buick as a premium automobile brand in its portfolio, above the mainstream Chevrolet brand and below the luxury Cadillac division, although many vehicles share underlying platforms. In North America, Buick vehicles are typically sold alongside GMC vehicles, another premium marque, at multi-brand dealerships.