Captatio benevolentiae
Rhetorical technique
Nº Q1035164 ★★★
Rare · History
Captatio benevolentiae
Rhetorical technique
Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory.
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From Wikipedia
Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory.
Text: Wikipédia, CC BY-SA 4.0. · Image: Cesare Maccari (Public domain) ·
