Centrino

Centrino was a brand name of Intel Corporation which represented its Wi-Fi and WiMAX wireless computer networking adapters. The brand name was first used by the company as a platform-marketing initiative. The change of the meaning of the brand name occurred on January 7, 2010. The Centrino name for laptops was replaced by the Ultrabook. The old platform-marketing brand name covered a particular combination of mainboard chipset, mobile CPU and wireless network interface in the design of a laptop. Intel claimed that systems equipped with these technologies delivered better performance, longer battery life and broader wireless network interoperability than non-Centrino systems. The product line name for Intel wireless products became Intel Centrino Wireless in 2010. The Centrino brand was ultimately discontinued in 2013. Intel used "Carmel" as the codename for the first-generation Centrino platform, introduced in March 2003. Industry-watchers initially criticized the Carmel platform for its lack of support for IEEE 802.11g, because many independent Wi-Fi chip-makers like Broadcom and Atheros had already started shipping 802.11g products.