Chrysler

FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler Corporation ( KRY-slər), is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. Stellantis North America sells vehicles worldwide under the Chrysler, Dodge, Jeep, and Ram Trucks nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The division also distributes Alfa Romeo, Fiat, and Maserati vehicles in North America. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it merged with Daimler-Benz, which renamed itself DaimlerChrysler but in 2007 sold off its Chrysler stake. The company operated as Chrysler LLC through 2009, then as Chrysler Group LLC. In 2014, it was acquired by Fiat S.p.A.; it subsequently operated as a subsidiary of the new Fiat Chrysler Automobiles (FCA), then as a subsidiary of Stellantis, the company formed from the 2021 merger of FCA and PSA Group (Peugeot Société Anonyme). After founding the company, Walter Chrysler used General Motors (GM)'s brand diversification and hierarchy strategy that he knew of when he worked at its Buick division. He then acquired Fargo Trucks and the Dodge Brothers Company, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs. Chrysler expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s; but in 1978 Chrysler Europe was sold to PSA Peugeot Citroën for a nominal $1. The company struggled to adapt to changing markets, increased U.S....