Cinema United

Cinema United, formerly known as the National Association of Theatre Owners (NATO), is an American trade organization whose members are the owners of movie theaters. Most of the operators of worldwide major theater chains are members, as are hundreds of independent theater operators; collectively, they account for the operation of over 35,000 motion picture screens in all 50 U.S. states and over 33,000 screens in 100 other countries. NATO was founded in 1965 by the merger of the largest movie theater trade organizations; the Theater Owners of America and the Allied States Association of Motion Picture Exhibitors. The long-running official magazine of NATO is Boxoffice (now Boxoffice Pro); between 2001 and 2007, they also published In Focus. On March 18, 2025, NATO rebranded as Cinema United, to honor and support movie theaters.