Cola wars
Marketing campaigns of rival soft drink producers The Coca-Cola Company and PepsiCo
Nº Q1107563 ★★
Uncommon · History
Cola wars
Marketing campaigns of rival soft drink producers The Coca-Cola Company and PepsiCo
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
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From Wikipedia
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
Text: Wikipédia, CC BY-SA 4.0. · Image: My100cans (Public domain) ·
