Coles Supermarkets

Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket, retail and consumer services chain headquartered in the Melbourne suburb of Hawthorn East as part of Coles Group. Founded in 1914 in the suburb of Collingwood by Sir George Coles, Coles operated 861 stores in 2025, comprising 830 Coles supermarkets and 31 Coles Local stores, and employed about 115,000 people. It accounts for about 29 per cent of national supermarket retail sales. Coles Online is the company's online shopping service. Between 1986 and 2006, Coles Supermarkets was a brand of Coles Myer, later Coles Group, before Wesfarmers acquired Coles Group in 2007. It became a subsidiary of Coles Group again after Wesfarmers spun off the business in November 2018. In October 2020, Coles launched "Value the Australian Way" as its brand platform.