Copywriting
Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea
Nº Q624896 ★★★
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Copywriting
Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea
Copywriting is the act or occupation of writing persuasive text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services.
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From Wikipedia
Copywriting is the act or occupation of writing persuasive text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The output, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help to create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, pay-per-click, and other marketing communications. Copywriters aim to cater to the target audience's expectations while keeping the content and copy fresh, relevant, and effective.
Text: Wikipédia, CC BY-SA 4.0. · Image: Copywriter: John E. Powers (Public domain) ·
