Corporate Memphis

Corporate Memphis, also known as Alegria, is an art style that features minimalism, flat elements, bright, solid colors, and cartoon-like figures with disproportionate limbs and lack of (smaller) details on larger figures. Named after the Memphis Group, an Italian design group, the style became popular after Facebook introduced it in 2017 under the name Alegria. It has since been associated with corporate Big Tech in the late 2010s and early 2020s, having been used by companies such as Google, Slack, and WeTransfer. The style has received a polarized reception, with some designers criticizing it for its small color palette and describing it as lazy, while others have defended it on the basis of its depth and variety.