Crystal Pepsi

Crystal Pepsi is a cola made by PepsiCo. It was initially marketed in the United States and Canada between 1992 and 1994, and has had sporadic limited releases since 2016. In 1991, PepsiCo's leadership reshaped the company. It aimed to capitalize on healthy food consumption trends to stimulate the slowing cola market. After 1,000 product concepts and 3,000 formulations, it discovered a lighter flavor and appearance, with modified food starch instead of caramel color and 20 fewer calories. It resembles standard Pepsi but reportedly tastes less acidic. Crystal Pepsi was launched in 1992 with a large marketing campaign and to great success, capturing a 1% share of the US soft drink market in its first year. Consumer enthusiasm quickly tailed off, however, and Coca-Cola launched Tab Clear as a deliberate copy to sabotage Crystal Pepsi. Production of Crystal Pepsi ceased in late 1993. Inspired by a grassroots campaign via telephone and the Internet, it was briefly re-released sporadically in the 2010s.