Common · Knowledge
customer experience management
Process of managing experiences accumulated by customers
Type of management
Summary built from Wikidata data
From Wikipedia
Machine-translated from the German article
Customer Experience Management (CEM, CX or CXM) or customer experience management refers to the creation of positive customer experiences in order to build an emotional bond between user and product or provider. For products where emotion or consumer enjoyment play a central role, CEM may also include customer experience management in the sense of customer event management.
Text: German Wikipedia, machine translation, CC BY-SA 4.0. ·