Dana White

Dana Frederick White Jr. (born July 28, 1969) is an American businessman who is the president and chief executive officer (CEO) of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In 2025, White's net worth was estimated at over $600 million by Forbes. Originally a manager for UFC fighters, White notified his friends, Frank and Lorenzo Fertitta, about the opportunity to purchase the UFC. The Fertittas bought the promotion for $2 million in 2001 and appointed White as its president. As an attempt to popularize the brand and the sport, White co-created The Ultimate Fighter, a reality television series, in 2004. The series was successful and led to growth for the UFC. White and the Fertittas continued to lead the UFC until 2016, when it was sold for $4 billion to a consortium led by WME-IMG. White remained president after the sale and was named CEO of the company in 2023 following a reorganization of the ownership structure into TKO Group Holdings. Outside of the UFC, White runs Power Slap, a slap fighting promotion he founded in 2022. Meta Platforms elected White to its board of directors in 2025. Also in 2025, White co-founded Zuffa Boxing, a professional boxing organization of which he serves as promoter.