Delia's

Delia's, Inc. (stylized as dELiA*s) was a lifestyle brand of apparel and accessories, primarily targeting girls and young women. From its founding in 1993 until its closure in 2015, Delia's was an independent retailer and direct marketer, and in its prime was the leading marketer to 10 to 24-year-old females in the United States, with labels for preteen girls (#deliasgirls) 7-13 and girls between the ages of 13 and 19. Delia's was popular among college women, as many of its products were affordable and suitable for college-age students. It currently operates under license as a sub-brand of online retailer Dolls Kill. Delia's sells apparel (including pants, shorts, skirts, tees, jackets, blazers, and bikini tops and bottoms), accessories, footwear (including shoes and boots), cosmetics, and room furnishings. The brand previously sold to teenage consumers through direct mail catalogs, websites, and, for Delia's, mall-based specialty retail stores. As of 2020, Delia's products are only for sale through its parent label, Dolls Kill. The company was launched in 1993 by two Yale University graduates. One company focus was its Gen Y understanding, as reflected in its use of the internet for furthering brand identity. The company was acquired by Alloy Inc. in 2003, for $50 million.