Die Lit

Die Lit is the debut studio album by the American rapper Playboi Carti. It was surprise-released on May 11, 2018, through AWGE and Interscope Records. Carti recorded the album in his hometown of Atlanta between December 2017 and March 2018, months after the release of his debut mixtape Playboi Carti (2017). Produced primarily by Pi'erre Bourne, Die Lit is a trap and mumble rap album incorporating elements of cloud rap, characterized by fragmented production driven by synthesizers and 808 drums and ad-lib heavy delivery emphasizing mood and feeling over lyrical complexity. Its lyrical themes include hedonism, drugs, wealth, sex, relationships, and women. Guest appearances include Skepta, Travis Scott, Lil Uzi Vert, Bourne, Nicki Minaj, Bryson Tiller, Chief Keef, Gunna, Red Coldhearted, Young Thug, and Young Nudy. Die Lit received generally positive reviews, with critics praising its appeal and production, though some felt it lacked impact. The album was also a commercial success, debuting at number three on the US Billboard 200, with 61,000 album-equivalent units earned in its first week; in July 2019, it was certified Gold by the Recording Industry Association of America (RIAA). The album was supported by the promotional single "Love Hurts" (featuring Travis Scott), released exclusively on SoundCloud on May 2, 2018, and an accompanying North American tour in July and August that year.