Digg

Digg (stylized as DiGG) is an American social bookmarking news aggregator, with a feed that displays the internet's most popular content (Most Dugg), Newest, Trending, and content that’s "Heating up." It was re-launched in its second-to-current form in June 2025, and its current form in May 2026. Originally launched in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson, Digg began as a web platform that allowed people to submit links (especially user generated content) and then let others vote on it, up or down, called digging and burying, respectively. The website became a sensation, amassing millions of users and quickly gained the reputation of being one of Silicon Valley's hottest startups, driving significant traffic to content creators and publishers. After a poorly received redesign in 2010, its audience plummeted and much of its user base migrated to its competitor Reddit. Rose sold the company to Betaworks in 2012 and for more than a decade, the site existed as an editorially driven webpage of curated content. In 2025, Rose re-purchased Digg with Reddit cofounder Alexis Ohanian and re-launched it as a rebooted version of Digg's news aggregator with digging and burying features restored and the tagline: "The front page of the internet, now with superpowers." The open beta launched to the public on January 14, 2026 but was shut down two months later, on March 14, 2026, with Digg CEO Justin Mezzell citing the "brutal reality of finding product-market fit in an environment that has fundamentally changed" and an "unprecedented bot problem." Mezzell said Rose would return to join the team full-time in April and make the successful relaunch of the site his primary focus.