Direct-to-consumer
Selling of products directly to customers, bypassing any third-party or middlemen
Nº Q368344 ★★★
Rare · Knowledge
Direct-to-consumer
Selling of products directly to customers, bypassing any third-party or middlemen
Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries.
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From Wikipedia
Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-consumer e-commerce sales in the United States were over $128 billion. Examples of DTC brands currently in business include: Allbirds, Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker.
Text: Wikipédia, CC BY-SA 4.0. · Image: Arnaud 25 (CC BY-SA 4.0) ·
