Disney Princess

Disney Princess, also called the Princess Line, is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female characters who have appeared in various Disney films. The franchise does not include all princess characters from the whole of Disney-owned media but rather refers to select specific female lead characters from the company's animated films, including only protagonists of theatrical animated films from Walt Disney Pictures, with 12 characters from Walt Disney Animation Studios films and one character from a Pixar film, with the term "Princess" for the franchise being used as a title in a way unrelated to the royal title, being used as a term for specific heroines who have shown certain inspiring qualities. The franchise has released dolls, sing-along videos, apparel, beauty products, home decor, toys, and various other products featuring some of the Disney Princesses. Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Funko (vinyl figures), Fisher-Price (plastic figurines), Lego (Lego sets), Hasbro, Jakks Pacific and Mattel (games and dolls). It is one of the highest grossing media franchises of all time.