Dr. Squatch

Dr. Squatch is an American personal care company selling products marketed towards men. The company was founded in 2013 in San Diego, and is now based in Los Angeles. Originally producing bar soap, the company has since added items like toothpaste, perfume and deodorant to its offerings. Its products are marketed as "natural", and their branding relies on natural-sounding product names such as "Eucalyptus Greek Yogurt" and "Grapefruit IPA", based on an association with a natural ingredient. As of late 2021, its products were only sold online and by subscription, but sales have since been expanded to physical stores as well. The company is named after Sasquatch (Bigfoot), a mythical creature prevalent in popular culture.