DriveTribe

DriveTribe is a social networking platform founded as a hub for automotive content and digital socialising. Founded by presenters Jeremy Clarkson, James May and Richard Hammond alongside entrepreneur Ernesto Schmitt, the platform was characterised by its use of themed Tribes to build groups. Launching to the public in late 2016, DriveTribe allowed users to find groups with unique characteristics and personalities that best reflected their motoring interests, whilst being able to create their own tribes. The platform was backed pre-launch by $5.5m from Breyer Capital via Jim Breyer, one of the first Facebook investors, and Atomico, followed by $6.5m from 21st Century Fox. With a focus on motoring, the platform scaled rapidly, and by 2018, DriveTribe had 10 million daily active users and 140 million monthly users across its platforms. In 2021, the platform announced it was shifting to other social media platforms. DriveTribe has 600.6 million total views and 3.03 million subscribers on their YouTube channel as of 4 April 2026.