EB Games

EB Games (previously known as Electronics Boutique) is an American video game retail chain founded in 1977 by James Kim in Philadelphia. Electronics Boutique sold calculators, radios and digital watches before pivoting towards sales of computers and software products. In the mid-1990s, Electronics Boutique became a video game retailer, later expanding internationally across Canada, Europe and Australia. In 2002, it was renamed EB Games, with some stores also trading as EBX and EB World. As of July 2026, it has active operations in Australia and Canada. In October 2005, EB Games accepted a takeover deal from rival GameStop Corp. for $1.44 billion, who phased out the EB name in the United States, renaming all American outlets to GameStop. The EB name still survives in Australia and Canada due to local brand recognition, with the name used under franchise agreements from GameStop Corp.