ESPN (Brazil)

ESPN is the Brazilian division of ESPN Inc. Launched in March 1989 as Canal+, it was the first country-specific version of ESPN outside the United States, launched in June 1995. The channel has covered major sporting events, like the 1996, 2000, 2004, 2008, 2012, and 2016 Summer Olympics; the 1998, 2006, 2010 and 2014 FIFA World Cup and the 1999, 2003 and 2007 Pan-American Games. High ratings and prestige in the segment have been marks of the channel; it also won the APCA award twice, in 1995 for "Best Sports Programming" and in 1998 for "Best Coverage of the 1998 FIFA World Cup". Despite having a team that is regarded as one of the best in Brazilian sports broadcasting and important broadcasting rights for international competitions like La Liga, Premier League and the Bundesliga, major local series rights have historically not been present; the Campeonato Brasileiro, Copa do Brasil and the states' championships are held by local Grupo Globo and SporTV. ESPN, however, has purchased the rights to broadcast the 2009, 2010 and 2011 editions of the Copa do Brasil for TV and Campeonato Paulista, Copa Libertadores de América, Campeonato Brasileiro Série A and Copa Sudamericana for radio. In 2007, ESPN Brasil made a partnership with Rádio Eldorado to broadcast sports on radio. The new Rádio Eldorado ESPN used Eldorado's radio assets and the team of commentators from ESPN Brasil. It was renamed Rádio Estadão ESPN in 2007 due to a partnership agreement with the O Estado de S. Paulo newspaper. In 2005 the company incorporated ESPN International coverage, starting to broadcast in two channels. Before this date, programs such as the SportsCenter International Edition, MLB and the NFL were transmitted directly from Bristol, Connecticut, with Portuguese audio from Andre Adler, Marco Alfaro, Sergio Cesario, Roby Porto, José Inácio Werneck,...