Facebook Watch

Facebook Watch was a video on demand service operated by American company Meta Platforms (previously named Facebook, Inc.). The company announced the service in August 2017 and it was available to all U.S. users that month. Facebook Watch offered tailored video recommendations and organizes content into categories based on metrics like popularity and user engagement. The platform hosted both short and long-form entertainment. Facebook Watch's original video content was produced for the company by others, who earned 55% of advertising revenue (Facebook kept the other 45%). In 2018, Facebook allocated a $1 billion budget for content creation. The company generates revenue from mid-roll ads and also explored the introduction of pre-roll ads in the same year. In August 2018, Facebook Watch became globally accessible to all Facebook users. As of September 2020, Facebook reported that Facebook Watch had more than 1.25 billion monthly visitors, 46% of its monthly active user base at that time. In April 2023, the service was discontinued.