Facile.it

Facile.it S.p.A. is an Italian company that operates an online price comparison platform and acts as an insurance broker and credit intermediary. Based in Milan, it compares and distributes motor insurance and other insurance products, mortgages and consumer loans, and household contracts for electricity, gas, broadband and mobile telephony, as well as long-term car rental. The company was founded in 2008 as Assicurazione.it by Alberto Genovese and took its present name in 2011. Control has changed three times: Oakley Capital bought a majority holding in 2014, EQT in 2018 and the American technology investment firm Silver Lake in 2022. Bloomberg News reported a valuation of about €1 billion for the 2022 sale and Il Sole 24 Ore wrote of more than a billion, while Milano Finanza later put the price at €1.1 billion, around twenty times an EBITDA of €55 million. Silver Lake described the transaction as one that made Facile.it Italy's second unicorn. Group revenue reached €248 million in 2025 and the group employed about 1,600 people. Facile.it places roughly €1 billion of insurance premiums a year and covers some two million vehicles, selling through its websites and call centre alongside a network of branded shops and self-employed agents.