Google bombing

Google bombing, also known as Google washing, is the practice of causing a website to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms. It is in contrast of search engine optimization (SEO), which is the practice of improving the search engine listings of web pages for relevant search terms. Google-bombing is done for either business, political, or comedic purposes (or some combination thereof). Google's search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it use similar anchor text. By January 2007, however, Google had tweaked its search algorithm to counter popular Google bombs such as "miserable failure" leading to George W. Bush; now, search results list pages about the Google bomb itself. Used both as a verb and a noun, "Google bombing" was introduced to the New Oxford American Dictionary in May 2005. Google bombing is related to spamdexing, the practice of deliberately modifying HTML to increase the chance of a website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner. The term "Googlewashing" was coined by Andrew Orlowski in 2003 in order to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).