Google Latitude

Google Latitude was a location-aware feature of Google Maps, developed by Google as a successor to its earlier SMS-based service Dodgeball. Latitude allowed a mobile phone user to share their current location with certain people. Via their own Google Account, the user's cell phone location was mapped on Google Maps. The user could control the accuracy and details of what each other user can see — an exact location could be allowed, or it could be limited to identifying only the city. For privacy, the user can also turn it off or manually enter a location. Users had to explicitly opt in to Latitude and could only see the locations of friends who had chosen to share their locations. On July 10, 2013, Google announced plans to shut down Latitude, and it was discontinued on August 9, 2013. After the feature moved to Google+ in between, Google incorporated Latitude's location sharing feature into Google Maps in March 2017.