Got Milk?

Got Milk? (often stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) began to add the "got milk?" logo to its "Milk Mustache" ads in 1995. In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, launching a new campaign with the tagline "Milk Life". The campaign continued in California and the "got milk?" trademark is licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California, although there is no substantive evidence on its effectiveness nationwide.