Hallmark Cards

Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri, United States. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts. In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1984, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).