Heeb

Heeb is an American Jewish media brand that published a quarterly magazine from 2001 to 2010 and operated a website until 2019, when it went dormant. In 2025 it was relaunched as Heeb Media, a nonprofit media organization. The name of the publication is a reference to the ethnic slur "heeb", an abbreviation of Hebrew. However, in this case, the word "heeb" seeks to function as empowerment for the Jewish community, thus eliminating the hatred associated with the word. The magazine was founded by Jennifer Bleyer, a graduate of Columbia University, and initially funded through the Joshua Venture fellowship program, with additional backing from Steven Spielberg and Charles Bronfman. Bleyer, who went on to work as a freelance journalist and later retrained as a social worker, ended her association with the magazine in 2003. Taking over for her as editor and publisher was Harvard Divinity School graduate Joshua Neuman. Neuman's goal was to spread the idea of Heeb as a "lifestyle magazine", incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country. The magazine's subtitle was "The New Jew Review". It has become known for its satire and sardonic approach to reaching Jewish readers of all streams.