Hubba Bubba

Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, and sold worldwide. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts. When Hubba Bubba was first marketed, the gum's flavor (now often referred to as original) was similar to that of others but, over time, different flavors have been produced (such as cherry, cola, peach, strawberry, lime, and salty liquorice), with availability differing between markets worldwide.