Hugo Boss

Hugo Boss AG (stylized in all caps) is a German designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, with global sales of about €4.3 billion in 2025. Its stock is a component of the MDAX. The company's fashion brands are Boss and Hugo. Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances. The company was founded in 1924 in Germany by Hugo Boss and originally produced general-purpose clothing. In the early 1930s, Hugo Boss began to produce and supply military uniforms for the government of Nazi Germany, resulting in a large boost in sales. After World War II and the founder's death in 1948, Hugo Boss started to turn its focus to men's suits. The company introduced a fragrance line in 1984 and went public in 1985, adding a men's wear diffusion line in 1993, women's wear in 1998, a full women's collection in 2000, and children's clothing in 2006–2007. The company has since evolved into a major global fashion house. As of December 2025, it operated 1,462 own retail points of sale worldwide.