IKEA effect
Cognitive bias in which consumers place a disproportionately high value on products they partially created
Nº Q1653973 ★★
Uncommon · History
IKEA effect
Cognitive bias in which consumers place a disproportionately high value on products they partially created
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly.
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From Wikipedia
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly. A 2011 study found that subjects were willing to pay 63% more for furniture they had assembled themselves than for equivalent pre-assembled items.
Text: Wikipédia, CC BY-SA 4.0. · Image: Cheon Fong Liew (CC BY-SA 2.0) ·
