Internet personality

An internet personality, also referred to as an internet celebrity, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet personalities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube, which primarily rely on user-generated content. Some internet personalities are known as social media influencers, or simply influencers, due to their social influence online. Certain internet personalities may function as lifestyle gurus promoting a particular lifestyle or attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment. As part of influencer marketing, companies and organizations may enlist internet personalities to advertise their products to their fan base and followers on their respective platforms.