Jazze Pha

Phalon Anton Alexander, known professionally as Jazze Pha ( JAZ-ee FAY), is an American record producer, songwriter, and record executive. In 1995, he founded the record label Sho'nuff Records, through which he signed R&B singer Ciara in 2003. He produced her 2004 single "1, 2 Step", which peaked at number two on the Billboard Hot 100, and served as executive producer for her debut album, Goodies (2004). Released in a joint venture with LaFace Records, the album achieved multi-platinum certification and established Ciara as a mainstream recording artist. Alexander has been credited on the Billboard Hot 100-top ten singles "Get Up" also by Ciara and "So What" by Field Mob, the top 20 singles "Let's Get Down" by Bow Wow, "Let's Get Away" by T.I. and "Just Fine" by Mary J. Blige, as well as the top 40 singles "Area Codes" by Ludacris and "Do That..." by Birdman. He is also known for his vocal interjections and appearances as a hype man, backing vocalist, and featured performer on many of his productions. In addition to Ciara, Sho'nuff Records has signed acts including Cherish and Ayo & Teo. As a recording artist, Alexander signed with Elektra Records to release his only album, Rising to the Top (1990).