Kellogg's

The Kellogg Company, doing business as Kellogg's, was an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produced breakfast cereal and convenience foods, including crackers and toaster pastries, and marketed its products under the brands Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. In 2018, Kellogg's mission statement was "Nourishing families so they can flourish and thrive." Kellogg's products were manufactured and marketed in over 180 countries. Kellogg's largest factory was at Trafford Park in Trafford, Greater Manchester, United Kingdom, which was also the location of its UK headquarters. Other corporate office locations outside of Battle Creek included Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's held a Royal Warrant from Queen Elizabeth II until her death in 2022. In October 2023, Kellogg's changed its name to Kellanova and spun off its North American cereal business into a new entity, WK Kellogg Co. In 2025, Kellanova was acquired by Mars, while WK Kellogg Co was acquired by Ferrero.