LADbible Group

LADbible Group Limited (part of LBG Media plc) is a British digital publisher. Its headquarters is in Manchester and it has offices in London, Dublin, Sydney, Melbourne and Auckland. It was founded in 2012 by Alexander "Solly" Solomou and Arian Kalantar, with its original publication being LADbible, which started out as a Facebook page appealing to lad culture. LADbible Group produces digital content aimed at young adults, claiming to reach two-thirds of 18–34-year-olds in the UK. In its early years, LADbible was criticised for the perceived misogynistic nature of its content, often focusing on women and sex. From the mid 2010s, it distanced itself from such content. LADbible Group publishes original content as well as aggregating viral content from across the internet, sometimes at least historically without the consent of the original creators. LADbible Group operates the websites LADbible, UNILAD, GAMINGbible, SPORTbible, and Tyla, among many others. They claim to generate at least 28 billion content views globally every year. It has its own in-house creative team, Joyride, set up in 2016, who work with clients to help them reach LADbible Group's younger audience of 18–34 year-olds through creative campaigns. In 2021, LADbible launched its own in-house production arm, LADstudios, which focuses on factual entertainment programming as well as documentary content.