Mein Real

Former German hypermarket chain

Nº Q698473 ★★★★

Super Rare · Organizations

Mein Real

Former German hypermarket chain

Mein Real (stylized mein real; real until 2022 and real,- until 2017) was a chain of hypermarkets in Germany owned by Metro AG until 2020 when it was sold to The SCP Group. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

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From Wikipedia

Mein Real (stylized mein real; real until 2022 and real,- until 2017) was a chain of hypermarkets in Germany owned by Metro AG until 2020 when it was sold to The SCP Group. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active internationally, in Poland, Romania, Russia, Ukraine and Turkey; most of these operations were bought by French retail company Auchan Group. In 2018, Metro decided to divest the Real chain and in 2021, many markets were taken over by either Edeka, Kaufland, Globus, Rewe or V-Markt and got rebranded with the brand of the respective new owner. The process of selling was finished by mid of 2022. However, the original plans to liquidate real completely were dropped in early 2022 when it was decided that the remaining 60 stores would continue under the real brand name under new ownership. Real's former website (real.de) was replaced by kaufland.de in 2021. In 2022, the remaining stores were rebranded as Mein Real. In September 2023, the remaining company filed for bankruptcy. After some rescue attempts had failed, the remaining 45 stores that were not taken over by competitors were closed by the end of March 2024 and the company finally ceased trading and was liquidated.

Text: Wikipédia, CC BY-SA 4.0. · Image: Staszewski (CC BY-SA 3.0) ·

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