Mentadent

Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003. In 2016, Church & Dwight announced it would discontinue the Mentadent brand effective Spring 2017. As it only involved the rights for US and Canadian sales, this did not affect Unilever which still markets and sells Mentadent branded products in other markets. In 2018 it was thought that Unilever had quietly retired the Mentadent SR brand from the UK market, leaving only Mentadent P on sale. However, as of 2024, various Mentadent toothpastes were available to buy in Asda.