Mexicana Universal

The Mexicana Universal is a national beauty pageant in Mexico held annually since 2018, replacing the former pageant, Nuestra Belleza México, held since 1994. Currently, the pageant is responsible for selecting the country's delegates to Miss Grand International, Miss International and Reina Hispanoamericana. Since 2025, the winner of the pageant represents Mexico at Miss Grand International as Miss Grand Mexico. The organization is directed by the nation's first Miss Universe titleholder, Lupita Jones (1991), who originally produced the pageant as Nuestra Belleza México in association with the Televisa TV network. In October 2017, the organization parted ways with Televisa, and found a new home for the pageant's broadcasting in rival network TV Azteca, rebranding the pageant due to televisa still owning the trademark, and changing the format. The organization has produced two Miss Universe winners (2010, 2020), two Miss International winners (2007, 2009), and three Reina Hispanoamericana winners (2008, 2019, 2021).