Microvision

The Microvision (aka Milton Bradley Microvision or MB Microvision) is the first handheld game console that used interchangeable cartridges and in that sense is reprogrammable. It was released by the Milton Bradley Company in November 1979 for a retail price of $49.99, equivalent to $221.00 in 2025. The Microvision was designed by Jay Smith, the engineer who later designed the Vectrex video game console. The Microvision's combination of portability and a cartridge-based system led to moderate success, with Smith Engineering grossing $15 million in the first year of the system's release. However, its small game library, its small screen, and a lack of support from established home video game companies led to its discontinuation in 1981. According to Satoru Okada, the former head of Nintendo's R&D1 Department, the Microvision inspired the Game Boy, the follow-up to Game & Watch, after Nintendo designed around Microvision's limitations.